be the influence

Studies show that parents are their teens' number one influence in their lives — as much as they would like us to think otherwise. Accordingly, the teen years are not the time to "check out", but to "lean in" and be an engaged parent with clear rules — and consequences — relating to underage substance use. The Be The Influence mission is to reduce teen alcohol, marijuana, nicotine and other drug use by empowering parents with factual information and the tools to support their children in making healthy and safe choices.